Social Media and Marketing Coordinator

Responsibilities

• Social Media & Content Creation: Create, edit, schedule, and publish engaging content across The Gray Group’s social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels. Develop original content unique to The Gray Group, our agents, listings, community, and brand. Create a variety of content, including short-form video, graphics, reels, stories, posts, listing content, educational content, agent-focused content, community content, and promotional campaigns. Maintain a consistent content calendar while remaining flexible enough to capitalize on timely opportunities. Monitor social media trends, trending audio, formats, topics, platform changes, and high-performing content both within and outside the real estate industry. Identify relevant trends and act on them quickly while they are still timely. Help agents participate in content by developing ideas, concepts, scripts, talking points, and other resources that make content creation easy and effective.
• Listing Marketing & Strategy: Regularly monitor The Gray Group’s active listings and develop marketing strategies based on the property, target buyer, activity, price point, location, and time on market. Proactively identify listings that need additional attention and develop creative campaigns to increase exposure, engagement, showings, and buyer interest. Coordinate marketing for new listings, price adjustments, open houses, unique property features, and other listing-related opportunities. Collaborate with agents, the Listing Manager, and Marketing Director to develop creative ways to help our properties stand out in a competitive market.
• Digital Advertising: Create and manage strategic paid advertising campaigns across appropriate social media platforms. Determine appropriate audiences, messaging, creative, and campaign objectives based on what is being promoted. Monitor campaign performance and make adjustments as needed to improve results rather than relying on simple post boosting. Test audiences, creative, messaging, and campaign strategies to identify what performs best. Track advertising results and provide clear reporting on relevant metrics, including reach, engagement, clicks, leads, and landing page activity.
• Additional Responsibilities: Maintain consistency with The Gray Group’s brand, voice, and standards across all marketing. Create marketing materials and provide marketing support for the team and individual agents as needed. Assist the Marketing Director with client events, team events, community initiatives, and other marketing projects.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred.
• Minimum of 2 years of marketing, social media, content creation, or related experience preferred.
• Demonstrated experience creating content for platforms such as Instagram, Facebook, TikTok, and YouTube.
• Strong working knowledge of Canva and video editing software.
• Experience with Meta Business Suite, paid social advertising, social media analytics, and/or digital advertising platforms strongly preferred.
• Strong understanding of short-form video and current social media content styles.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple deadlines and priorities without sacrificing attention to detail.
• Basic photography and videography skills preferred.

Preferred

• Is extremely detail-oriented and takes pride in producing accurate, polished work.
• Is creative, proactive, and consistently brings new ideas to the table.
• Has hands-on experience creating and publishing content across multiple social media platforms.
• Understands the difference between simply posting content and creating content with a purpose.
• Naturally keeps up with social media trends and understands the importance of acting on them quickly.
• Can think strategically about how different audiences, properties, and objectives require different marketing approaches.
• Notices opportunities and takes initiative without always needing to be given an assignment.
• Can look at a listing and ask, “What else could we do to get more people interested in this property?”
• Can balance brand consistency with fresh, engaging, and creative ideas.
• Is comfortable working in a fast-paced environment and managing multiple projects, listings, deadlines, and changing priorities.

Benefits

• 401(k)
• 401(k) matching
• Paid time off
• Parental leave