Social Media & Digital Collaborations Manager

Responsibilities

• Social Media Strategy & Content
• Plan, schedule, and execute engaging social media content and campaigns across Instagram, Facebook, Threads, TikTok, X, LinkedIn, YouTube, and other platforms, using the full range of channel tools (posts, stories, Reels, livestreams, collabs, boosts, custom audiences, etc.)
• Leverage earned and paid media to promote exhibitions, educational and public programs, events, and virtual content in support of attendance and revenue goals
• Write accurate, engaging copy in The Bass’s brand voice, following museum brand guidelines, style conventions, industry standards, and copyright requirements; develop and maintain a social media style guide
• Manage the social media content calendar in Sprout Social at least one month in advance, including related approval processes
• Source, assess, and develop photo, video, and graphic assets within the department’s production schedule, drawing on the museum’s Dropbox media library and including all required captions, credits, and courtesy lines
• Community Management & Collaborations
• Moderate all social media channels daily, managing comments, direct messages, and tagged content to grow audience engagement
• Research and build relationships with partner institutions, influencers, content creators, and art advocates to grow The Bass brand and support attendance and revenue goals
• Organize tailored museum experiences for influencers that generate content and drive attendance

Requirements

• Bachelor’s degree in a related field (e.g., communications, marketing, journalism, art history) or an equivalent combination of education and experience
• 3+ years of full-time experience in marketing, advertising, or communications, preferably at a museum, cultural institution, or nonprofit
• Exceptional writing and editing skills
• Excellent verbal communication and presentation skills, with precise attention to detail
• Advanced knowledge of social media platforms and tools, including Meta Business Suite and Ads Manager, Sprout Social, and Linktree, and email marketing tools such as Mailchimp
• Proficiency in photo and video capture and editing using mobile and creative apps (e.g., CapCut, InShot, TikTok, Reels)
• Strong organizational and project management skills, with the ability to manage multiple campaigns, monitor project budgets, and meet tight deadlines
• Experience managing relationships with internal stakeholders and external partners, influencers, and sponsors
• Ability to work quickly and adapt in a fast-paced environment
• Passion for the arts and a commitment to The Bass’s mission

Preferred

• Proficiency in Adobe Photoshop or InDesign
• Experience with Financial Edge or similar financial software