Social Media & Marketing Coordinator

Responsibilities

• Develop and execute comprehensive marketing strategies that align with company goals and objectives.
• Lead, manage, and mentor the marketing team, ensuring high performance and professional growth.
• Oversee the creation of marketing content, including digital, print, and video materials.
• Manage and optimize digital marketing campaigns, including SEO, PPC, social media, and email marketing.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Collaborate with sales, product development, and customer service teams to ensure cohesive messaging and branding.
• Track, analyze, and report on the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Manage the marketing budget and allocate resources effectively.
• Build and maintain relationships with external partners, agencies, and vendors.
• Stay updated on industry trends and best practices to continuously improve marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, tools, and analytics.
• Excellent communication, leadership, and project management skills.
• Creative thinking with the ability to translate ideas into actionable marketing strategies.
• Proficiency in marketing software (e.g., CRM, email marketing tools, analytics platforms).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• - Competitive salary
• - Comprehensive health, dental, and vision insurance
• - 401(k) with company match
• - Paid time off and holidays
• - Opportunities for professional development and growth
• - Flexible work environment (remote/hybrid options available)