Social Media Marketing & Community Manager (Remote - US or Europe)

Responsibilities

• Social Media Strategy & Editorial Content
• Contribute to the development of and execution of TechSoup’s multi-national and multi-channel social media strategy across LinkedIn, Facebook, and other emerging channels.
• Own the editorial calendar on Sprinklr and internal submission requests by drafting compelling, mission-driven social copy and coordinating multimedia creative (carousels, short-form video, graphics, and infographics) for campaigns, product launches, events, and programs.
• Manage our recurring LinkedIn newsletter and thought leadership series to drive subscriber growth and recurring engagement.
• Paid Social Advertising
• Plan, launch, test, and optimize multi-national paid social ad campaigns across LinkedIn Campaign Manager and Meta Ads Manager to drive lead generation, catalog traffic, and org registrations.
• Continuously optimize targeting, ad formats, bidding strategies, and creative assets to maximize ROAS and lower cost-per-acquisition (CPA).
• Collaborate with the marketing team on UTM tracking, pixel management, and audience targeting frameworks.
• Online Community Management
• Monitor daily discussions, mentions, and direct messages across all channels, responding promptly to maintain high community trust and support.

Requirements

• Experience : 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities (experience in B2B SaaS, tech marketplaces, or the nonprofit/social impact sector preferred).
• Project Management : Demonstrated hands-on experience using Wrike (or equivalent enterprise project management software) to manage editorial calendars, campaigns, and cross-team deliverables.
• MarTech Tools : Practical experience working within various MarTech tools and platforms, and particularly HubSpot, for marketing campaigns, lead capture tracking, social publishing, or CRM integration.
• Paid Social Mastery : Hands-on proficiency managing targeted campaigns and budgets in LinkedIn Campaign Manager and Meta Ads Manager.
• Community Building : Demonstrated success growing audience engagement, managing customer interactions, and activating brand advocates or online communities.
• Copywriting & Visual Eye : Exceptional written English skills tailored for professional and mission-driven audiences, paired with experience creating clean visual assets using templates from Canva, Adobe Creative Cloud, or Figma.
• Analytics : Solid grasp of web analytics and attribution tracking (e.g., Google Analytics 4, UTM tagging).
• Core Competencies : Detail-oriented workflow management, empathetic communication, autonomous, hands-on, and a structured test-and-learn mindset, with proven experience working with a fully remote team across different time zones.

Benefits

• TechSoup offers a comprehensive benefits package, including medical, dental, vision, retirement, and other perks.