Responsibilities

• Manage VTSTRA’s Facebook, Instagram, and LinkedIn accounts.
• Create and maintain a consistent content calendar.
• Write, design, schedule, and publish engaging posts.
• Produce graphics, short videos, reels, and stories.
• Monitor engagement, messages, audience growth, and content performance.
• Identify timely content related to Vermont tourism, short-term rentals, small businesses, and property ownership.
• Assist with newsletters, collateral design, and website updates.
• Build a reusable library of photos, videos, graphics, templates, and testimonials.

Requirements

• Social media content creation and management.
• Canva or similar design software.
• Short-form video creation and editing.
• Clear, conversational writing.
• Content planning and basic social media analytics.
• Squarespace or similar website platforms.
• A specific degree is not required.

Preferred

• Experience with Vermont tourism, small businesses, public policy, or short-term rentals is helpful but not required.