Responsibilities

• Develop and schedule engaging social media posts, ensuring alignment with the brand’s voice, goals, and campaign objectives.
• Manage and oversee social media content calendars, ensuring timely and consistent posting across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, Youtube, & TikTok).
• Collaborate with the broader marketing team to ensure that posts are creative, on-brand, and resonate with the target audience.
• Track and analyze key performance metrics (e.g., engagement rates, reach, impressions, clicks, follower growth) for all social media platforms.
• Provide monthly and quarterly reports on social media performance and provide actionable insights to improve engagement and reach.
• Conduct A/B testing for different types of posts (images, videos, polls, etc.) and content formats to identify what resonates most with the audience.
• Monitor social media channels for user interaction, responding to comments, messages, and mentions in a timely and professional manner.
• Build and maintain relationships with followers and online communities, encouraging positive interactions and user-generated content.
• Identify and engage with influencers and brand advocates to help amplify content.
• Collaborate with the marketing team to develop social media campaigns that support broader marketing goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in social media management or a similar role with a focus on content creation and posting.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, Youtube, TikTok, etc.) and their respective analytics tools.
• Strong understanding of social media metrics and the ability to interpret data to optimize strategies.
• Excellent written and verbal communication skills with a strong attention to detail.
• Creative mindset with an understanding of visual content and audience engagement.

Preferred

• Experience running paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
• Knowledge of SEO and how it relates to social media optimization.
• Familiarity with photo and video editing.
• Experience with influencer marketing or community engagement strategies.

Benefits

• Benefits include vacation, healthcare, vision, dental, 401k, performance-based incentives, parental leave and discounts on skincare products and services.
• Opportunity for hybrid working arrangement.