Responsibilities

• Create compelling social media content tailored to various platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency with brand voice and messaging
• Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts, engaging with followers, and responding to comments to foster community engagement
• Develop and implement social media marketing campaigns that align with overall marketing goals and target audience interests
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities, providing insights for strategic adjustments
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design and media editing to produce eye-catching visuals
• Analyze social media performance metrics using analytics tools like Google Analytics and platform-specific insights to optimize content strategy and improve engagement rates
• Support public relations initiatives by crafting press releases, managing media relationships, and coordinating outreach efforts to enhance brand visibility
• Conduct keyword research and SEO best practices to improve content discoverability across digital channels
• Monitor digital marketing performance through detailed analytics reports, adjusting strategies based on data-driven insights

Requirements

• Proficiency in social media platforms management including Facebook Advertising, Instagram Ads, LinkedIn Campaigns, TikTok Ads, etc.
• Strong content creation skills with the ability to write engaging copy and produce multimedia content such as videos and photography
• Experience with graphic design tools like Adobe Photoshop, Adobe Illustrator, and media editing software for high-quality visual production
• Knowledge of social listening tools and techniques for reputation management and trend analysis
• Familiarity with digital marketing analytics platforms including Google Analytics and web analytics tools for monitoring campaign success
• Ability to develop effective social media content marketing strategies that align with branding goals
• Excellent proofreading skills ensuring error-free content across all channels
• Strong relationship management skills for collaborating with internal teams and external partners
• Understanding of SEO principles and keyword research techniques to enhance online visibility
• Experience in public relations activities including media outreach, press release writing, and event promotion