Social Media Manager - Waxing the City

Responsibilities

• Lead the creative strategy and execution of Waxing The City’s organic brand presence across Instagram, TikTok, Pinterest, and Facebook.
• Create platform-specific content that captures attention and drives engagement (short-form video, graphics, photography, copy, etc.).
• Ideate and bring forward ideas for organic social-led campaigns.
• Ensure a cohesive brand voice across channels while tailoring for platform behaviors.
• Partner with Director of Social Media to evolve brand-level vs. studio-level content strategies.
• Stay ahead of cultural moments, social trends, and platform shifts—bringing fresh ideas that help Waxing The City stand out.
• Lead the strategy and business case for expanding Waxing The City onto YouTube (Shorts and long-form), including content pillars, resourcing needs, and success metrics.
• Partner with our WTC Content marketing manager to build integrated content packages between social and blog to expand our brand visibility through SEO, GEO and AEO.
• Ideate, produce, edit, and publish content end-to-end across social platforms.
• Write compelling, on-brand copy and headlines optimized for each channel.

Requirements

• 5-7 years of experience in social media or digital content roles, with proven success in building breakthrough brand presences.
• Deep knowledge of Instagram, TikTok, Pinterest, Facebook, and YouTube—both best practices and emerging trends.
• Experience in beauty, self-care, wellness, or service-based brands; experience with multi-location or franchise brands is a plus.
• Strong creative skills across video production, copywriting, and editing for social.
• Proven ability to generate content that connects with communities and drives measurable engagement.
• Analytical mindset with experience translating data into insights and action.
• Experience collaborating cross-functionally.
• Comfort navigating fast-paced, always-evolving social environments.

Preferred

• Experience in beauty, self-care, wellness, or service-based brands; experience with multi-location or franchise brands is a plus.

Benefits

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities