Social Media Manager

Responsibilities

• Own day-to-day social execution across Instagram, TikTok, Pinterest, YouTube, Facebook, and emerging platforms
• Develop and manage monthly content calendars aligned to brand priorities, product launches, campaigns, retail moments, events, giveaways, and influencer activations
• Develop social-first content that balance brand storytelling, product education, cultural relevance, engagement, and performance
• Identify relevant trends, cultural moments, and platform behaviors and determine how to appropriately incorporate them within each brand’s voice
• Write compelling social copy, captions, campaign messaging, and launch language
• Partner with Creative/E-commerce team to develop social-first assets, including video, product-focused content, and platform-specific creative
• Manage real-time social coverage and digital amplification for launches, experiential moments, and brand activations
• Stay current on platform updates, emerging formats, creator behaviors, and social best practices
• Partner with E-commerce and Paid Media to ensure cohesive storytelling and strong paths from social engagement to purchase
• Track and report on social performance, translating insights into actionable recommendations for future content and growth

Requirements

• 3–5 years of experience in social media, content, or brand marketing, preferably within fashion, beauty, or a similar consumer industry
• Experience managing social calendars and multiple campaigns + brands simultaneously
• Strong copywriting skills with experience writing for social and digital marketing
• Deep understanding of social platforms, content formats, trends, and best practices
• Strong understanding of social analytics and performance metrics
• Strong creative judgment and an understanding of what makes content compelling on social
• Passion for fashion, culture, storytelling, and social-first brand building
• Ability and willingness to work in-office 4 days per week in Midtown Manhattan
• Ability and willingness to travel approximately 2–4x per year for shoots, events, and BTS content capture

Preferred

• Experience working within a DTC or fashion brand
• Familiarity with content production workflows and social-first creative development
• Experience supporting retail activations and experiential events
• Experience with live selling and social commerce
• Experience working with creators or influencer-generated content