Social Media Manager

Responsibilities

• Manage and optimize multiple Loan Officer social media profiles across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms.
• Develop and execute social media strategies designed to grow reach, engagement, audience, and overall brand presence.
• Design and produce high-quality social media content, including static graphics, carousels, Reels, thumbnails, and other digital assets.
• Develop creative concepts and visual identities for Loan Officers, including logos, templates, color palettes, typography, and overall brand direction.
• Create and edit engaging short-form video content and repurpose content across platforms.
• Develop and manage content calendars aligned with each Loan Officer’s goals, personal brand, and overall social strategy.
• Write engaging, on-brand social media copy and contribute to creative campaigns and content ideas.
• Track, analyze, and report on key social media metrics, using performance insights to identify what’s working, what needs to change, and opportunities for growth.
• Stay current on social media trends, platform changes, and best practices to identify new opportunities for content and growth.
• Provide creative direction and social media guidance to Loan Officers when needed.

Requirements

• 2+ years of experience in social media management, graphic design, content creation, or a related creative role.
• Strong graphic design skills are required.
• Portfolio demonstrating graphic design, social media content, branding, and/or logo development is required.
• Advanced Canva skills are required; Adobe Creative Suite experience is a plus.
• Strong understanding of social media strategy, analytics, reporting, and performance measurement.
• Ability to interpret social media data and turn insights into actionable content and growth strategies.
• Strong understanding of major social media platforms, algorithms, trends, and best practices.
• Experience creating and editing short-form video content.
• Strong creative writing and copywriting skills.
• Strong eye for design, typography, layout, composition, and branding.

Preferred

• Mortgage industry experience is a plus

Benefits

• The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).