Responsibilities

• Develop and manage social media strategy across Instagram, TikTok, Facebook, and LinkedIn
• Create and manage content calendars; produce original social media content and reels
• Drive client education content and support DVMs in building their personal brands
• Conduct weekly on-site content capture at our three NYC veterinary hospitals (Hell’s Kitchen, Hudson Square, Clinton Hill)
• Collaborate with hospital leadership, Operations Director, and Marketing team on content strategy
• Track engagement metrics and optimize content performance to grow followers and brand awareness
• Pitch viral campaign ideas to grow brand awareness and new client acquisition

Requirements

• Proven social media management experience for a brand, business, or organization
• Degree or experience in Marketing, Communications, Digital Marketing, or Advertising
• Skilled in short-form video content creation (Reels, TikTok) and social media trends
• Highly organized, creative, and proactive
• Comfortable filming and producing content in a clinical veterinary setting