Social Media Manager

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across various social media platforms.
• Monitor social media channels for trends, conversations, and opportunities for engagement using social listening tools.
• Analyze performance metrics to measure the success of campaigns and adjust strategies accordingly.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives.
• Utilize tools such as Hootsuite for scheduling posts and managing interactions.
• Design visually appealing graphics using Adobe Illustrator and other Adobe products to enhance posts.
• Stay updated on industry trends and emerging technologies in digital marketing and social media.

Requirements

• Proven experience in social media management or digital marketing.
• Proficiency in Google Analytics and other analytics tools to assess performance metrics.
• Strong understanding of social media platforms including Facebook, Instagram, Twitter, LinkedIn, etc.
• Experience with content creation that resonates with target audiences.
• Familiarity with social listening tools to gauge audience sentiment and engagement levels.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to work independently while also collaborating effectively within a team environment.
• Creative mindset with the ability to think outside the box when developing campaigns.
• Website Development; Wordpress & WIX
• Professional Writing, Editing, and Proofing Required

Preferred

• Graphic design experience a huge plus for logo edits and development of marketing materials/images and multimedia promotions.

Benefits

• Flexible schedule