Responsibilities

• Own TRUFF's presence across Instagram, TikTok, Meta, YouTube, and wherever the brand needs to show up. Strategy, content planning, and day-to-day execution are all yours.
• Build a content calendar that explores multiple creative angles and real usage occasions across our product lines: Aioli, hot sauces, pasta sauces, and what's coming next.
• Create original content across formats including short-form video, Reels, long-form YouTube, Stories, and static with a strong sense of what each platform actually rewards
• Tell TRUFF's story across product launches, flavor drops, the rebrand, and the cultural moments worth showing up for.
• Develop a visual identity and tone of voice that feels unmistakably TRUFF. Premium, but human.
• Stay genuinely curious about what's happening on the platforms and in culture, and bring that energy into the work.
• Turn brand love into brand use by creating content that drives trial, repeat, and everyday usage– Make TRUFF feel like a habit through simple, craveable, usage-led content.
• Connect social storytelling to demand-driving moments across launches and retail
• Rebuild and deepen TRUFF's relationships with the creators, food personalities, chefs, and influencers who have been part of our world. Bring new ones in too.
• These relationships matter to us. We want creators who genuinely love what we make, and we want to show up for them in return with great product, real communication, and mutual respect.

Requirements

• 3 to 6 years of social media and content experience at a consumer brand, food and beverage company, or creative agency.
• A body of work across social platforms including Instagram, TikTok, YouTube, and Meta that shows range, creativity, and a genuine understanding of what performs.
• Hands-on video production skills. You can shoot, edit, and deliver content without waiting on a production team.
• Experience building and maintaining real relationships with creators, influencers, and talent in the food and lifestyle space.
• An understanding of how the platforms actually work. Not just the theory, but what's currently performing and why.
• Experience in a fast-moving environment where you've had to figure things out with limited resources.
• Familiarity with social analytics, scheduling tools, and what the data is actually telling you.
• A portfolio that makes us want to hire you before we finish looking at it.

Benefits

• Comprehensive Health, Dental, Vision & Life Insurance
• 401(k) with 3% company match
• Generous PTO, Sick Time, Holidays & Parental Leave
• Wellness, Internet & Cell Phone Stipends
• Company-provided laptop