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TRUFF

Brand · Food and Beverage Services

0.0

Company overview

Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the covetedInstagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. TRUFF has been featured on the TODAY Show, Good Morning America, Food Network, The Rachael Ray Show, Food & Wine, and on Oprah’s “Favorite Things” list two years in a row. TRUFF is also the #1 best-selling hot sauce on Amazon and at Whole Foods Market. You can find TRUFF’s variety of sauces in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is made in Southern California and is Gluten-Free and non-GMO. Visit www.TRUFF.com for more information and recipes.
Founded in 2017
Huntington Beach, California, USA
39 employees (2 in marketing)
0% recommend to a friend
0% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +14.7% year over year

Funding

Total funding

$79.9M

Last raise

$79.9M

Series Unknown, 2 years ago

Funding history

Feb 2024

Venture Round TRUFF · $79.9M

Nov 2023

Private Equity Round TRUFF

Audience

Monthly website visitors
56K
Month over month-11.1%
Quarter over quarter-36.5%
Top sourceSearch (65%)
Ad budget per month$130.5
Average search rank31.9
Traffic source mix
Search
65%
Direct
21.9%
Referral
10.3%
Social
2.7%
Paid referral
0.1%

LinkedIn followers

Follower count and growth

Total followers

9.1K

12-mo growth

+30.9%

Monthly growth

+3.4%

News

Links