Social Media Manager

Responsibilities

• Manage insurance verticals social media profiles and maintain a consistent, active brand presence across all relevant platforms.
• Develop and manage a content calendar that supports ongoing brand awareness as well as special campaigns, promotions, and giveaways.
• Create original social media content and coordinate with internal team members or external partners when additional creative support is needed.
• Write engaging, brand-aligned captions and social copy.
• Monitor comments, messages, mentions, and conversations, responding professionally and promptly while maintaining the brand’s voice.
• Research emerging trends, platform updates, audience interests, and competitor activity to identify timely content opportunities.
• Recommend new content concepts and engagement strategies designed to increase reach, followers, and meaningful audience interaction.
• Publish and optimize content across platforms such as Instagram, Facebook, TikTok, YouTube, and other relevant channels.
• Track key performance metrics, including reach, engagement, follower growth, impressions, and content performance.
• Prepare regular performance updates and use insights to improve future content and social media strategy.

Requirements

• 2+ years of professional experience managing social media accounts for a brand, company, or agency.
• Demonstrated experience growing social media reach, engagement, or followers through organic content.
• Strong understanding of major social platforms, current content formats, audience behavior, and platform best practices.
• Excellent written communication, copywriting, and community-management skills.
• Ability to identify relevant trends and adapt them appropriately to a brand’s voice and audience.
• Experience developing content calendars and managing multiple priorities, campaigns, and deadlines.
• Working knowledge of social media analytics and the ability to translate performance data into actionable recommendations.
• Strong attention to detail, sound judgment, and the ability to communicate professionally with an online audience.
• Portfolio or examples of social media accounts and content previously managed.
• Experience creating short-form video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts.

Benefits

• full healthcare package (medical, dental, vision, life)
• 401k with a company match
• catered lunch
• coffee, tea and snacks
• paid parking
• competitive pay