Social Media Manager

Responsibilities

• Own audience growth across LinkedIn, X, YouTube, and Instagram — reach, engagement, and follower growth on each channel is the core measure of this role
• Track platform trends, emerging formats, and what's actually performing, and translate Torus's core stories into those formats, while still upholding brand standards
• Set growth targets, strategy, and KPIs for each channel, and report on progress against them
• Work with our content team to set monthly calendar and ensure adequate coverage across channels
• Own posting cadence and execute day-to-day publishing across all four channels
• Adapt content to fit each platform's native format and tone
• Build reporting to identify what's working and adjust format, cadence, and content mix accordingly
• Ensure our presence on social channels supports our larger company story and position

Requirements

• 5+ years managing brand social channels, with a specific example of a channel you grew and insight into what drove the growth
• Demonstrated ability to spot a trending format early and adapt it to a brand voice
• A track record of growing audience and engagement on at least one major platform (LinkedIn, X, YouTube, or Instagram)
• Strong writing skills and comfort adapting tone and format across platforms
• Based in Utah, with the ability to travel to our Salt Lake City facility 1–2 times per week

Preferred

• Experience in B2B, energy, climate tech, or another technically advanced industry
• Experience adapting short-form or trend-driven formats (Reels, short-form video, carousels) for a B2B or technical audience
• Familiarity with HubSpot or a comparable marketing/CRM platform

Benefits

• Financial
• Employee Rewards Package including equity
• 401(k) Retirement Savings Plan
• Torus paid life and AD&D Insurance with options to purchase additional coverage
• Voluntary short- and long-term disability insurance
• Health Benefits Package: Choice between traditional PPO or HSA-eligible medical plans with Torus covering 50% of medical premiums; Dental insurance; and Vision insurance
• Plan participants have access to telehealth services, mental health support and coaching, and exclusive discounts on brands, dining, entertainment, and more.
• Unlimited discretionary PTO or 10 days annual PTO
• 10 paid company holidays
• Waiting period-free 100% paid parental leave