Responsibilities

• Create and publish high volumes of brand-aligned original content across platforms including Instagram, TikTok, LinkedIn, X, and emerging channels.
• Use AI tools to support content ideation, scripting, caption writing, image generation, and video concepts.
• Independently produce short-form video, static posts, carousels, stories, and written content.
• Capture and create content in real-time from the NYC flagship, events, and day-to-day brand moments.
• Ensure all content is on-brand, visually consistent, and aligned with tone of voice.
• Apply strong editorial judgment to ensure content aligns with tm:rw’s brand voice, values, and long-term positioning.
• Collaborate closely with Marketing leadership to refine tone, messaging, and creative direction over time, incorporating feedback and evolving brand priorities.
• Drive organic growth through frequent posting, trend participation, and platform-native content.
• Spot trends, memes, and cultural moments quickly and turn them into relevant, on-brand content.
• Continuously test different content styles, hooks, and formats to maximise reach and engagement.

Requirements

• 3–5 years’ experience in social media, content creation, or digital marketing.
• Proven ability to create large volumes of content consistently.
• Proven ability to build a brand from scratch.
• Hands-on experience using AI tools for content creation and optimisation.
• Strong understanding of social platforms, trends, and short-form content.
• Confident copywriting skills with a strong sense of voice and tone.
• Comfortable working in a fast-paced, creative, in-person environment.
• NYC-based and available to work on-site.