Responsibilities

• Own the day-to-day management and strategic direction of Sky and thatgamecompany’s social media channels.
• Lead TikTok growth strategy, including content planning, trend participation, testing, and ongoing optimization.
• Develop social content that resonates with both new and existing audiences while maintaining brand voice and values.
• Balance timely, reactive content with evergreen brand and campaign-driven social programs.
• Regularly test new formats, creative approaches, and content ideas to drive learning and growth.
• Analyze post- and channel-level performance to identify insights and apply learnings to future content and campaigns.
• Share performance insights, recommendations, and key learnings with the broader marketing team.
• Stay informed on platform updates, emerging trends, and best practices across social platforms.
• Manage the Sky and TGC social media content calendar in collaboration with internal stakeholders to align with key brand and in-game moments.
• Organize and package social media assets, copy, and posting specifications for regional community managers to publish on localized channels.

Requirements

• Proven experience managing social media for a brand, ideally within games, entertainment, or culture-driven industries.
• Experience supporting live-service or community-driven products.
• Strong understanding of internet culture, humor, and platform-native language.
• Comfort working with analytics and using performance data to inform creative and strategic decisions.
• Willingness to experiment, iterate, and learn through testing.
• Solid understanding of brand marketing and evergreen campaign development.
• Strong communication, organization, and collaboration skills.
• Passion for Sky: Children of the Light and/or video games is a plus.

Preferred

• The ideal candidate is either a dedicated Sky fan or has strong familiarity with the game and similar titles.

Benefits

• Paid Time Off, Holidays and Two Weeks Winter Break
• Employees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.
• Pet Insurance for those who need it too.
• Compassionate leave for employees who needs to take care of their family members
• Pre-tax wellness stipend
• Pre-tax work from home stipend
• Access our savings plan (401K) with company match
• Mental health resources including Headspace membership and Employee Assistance Program (EAP)
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together