Responsibilities

• You’ll lead a pod of up to 8 Social Media Strategists. You’ll set the tone for excellence across your team and clients.
• Goal Setting: AsD’s are responsible for setting the goals for each client engagement in their pod.
• Best Practices: AsD’s are directly responsible for ensuring that every one of their clients follows best practices and our unique methodology for Social Advertising.
• Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes.
• Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy.
• Accountability: We need leaders, not managers. Nobody wants a manager, everyone wants a leader. Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.

Requirements

• 4+ years experience working at a performance/digital marketing agency (bonus for B2B)
• 2+ years people management experience
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta
• Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, ctv and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to team members to ensure joint success
• Ability to de-escalate client fires and more importantly, proactively prevent fires from starting!
• Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT

Benefits

• 🏠 We have a set living wage at Directive; The annual base salary range for this position based in the United States is $100,000- $135,000 USD with bonus eligibility.
• Respectively: Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
• Benefits to Support the Whole Person:
• 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace
• 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time
• 🌴 Annual Company-wide Retreat