Responsibilities

• Plan and manage the monthly social content calendar across Instagram, Stories, TikTok, YouTube Shorts, and LinkedIn.
• Turn founder ideas, voice memos, and scientific insights into clear content concepts, hooks, and structured weekly shot lists.
• Write high-converting hooks, video text overlays, captions, and search-optimized hashtags tailored for health/wellness audiences.
• Serve as the active, human voice of the brand in comments and DMs, fostering high-quality engagement and audience connection (~2–3 hrs/week).
• Analyze monthly performance data to refine strategy and share learnings with the founder and content creator.
• Communicate seamlessly with the founder and team via Slack.
• Monthly content calendar plan: concepts for 20 posts/month, primarily for Instagram, with a light plan for adapting each for TikTok and YouTube Shorts
• Shot lists/direction for the founder (talking head or b-roll)
• Creative direction for the content creator on bringing concepts to life
• Weekly copy: captions, scripts, text overlays, hashtags for 5 IG posts, 3 LinkedIn adaptations, 3–5 Stories

Requirements

• Experience: Social media marketing: 5 years (Preferred)
• You don’t just execute—you’re a strategic thinker. If a post isn’t landing or an idea isn’t quite right, you’ll push back and bring a point of view.
• You know the wellness space—live it or have worked deeply in it, and you get why this mission matters.
• You know how to build trust, not just buzz, by folding in the founder's scientific background and third-party proof.
• You love social SEO & analytics and can turn performance data into a repeatable playbook.
• You’re a pro at translating expertise into content—when a founder talks, your brain already knows how to turn that into a strong hook and a scroll-stopping post.
• You’re comfortable jumping in creatively when needed (editing video or creating graphics from brand templates in Canva).
• If you’re comfortable being on camera or shooting simple b-roll (a coffee ritual, a wellness moment) too, and have work samples to show your chops here, this is a big plus, though not required.
• You know how to translate complex neuroscience concepts into engaging, human content for social media.
• You operate independently once ramped up and run your own calendar without day-to-day management.

Preferred

• If you’re comfortable being on camera or shooting simple b-roll (a coffee ritual, a wellness moment) too, and have work samples to show your chops here, this is a big plus, though not required.
• You’re familiar with regulatory considerations for wellness/supplement claims and/or can learn, and be sure to follow the rules, without the founder having to remind you every time.
• You operate independently once you're ramped up. We’ll onboard you into the science, voice, and vision. You will have a robust strategy to drive your work—from there, you run your own calendar without needing to be managed day to day.
• You operate as a registered business entity (LLC, Corporation, or registered Sole Proprietorship) with a valid business license where required, and/or hold an EIN.