Responsibilities

• Make the work. You are our primary producer of social and paid social creative across short-form video, UGC, motion graphics and statics.
• Shoot and edit on demand and on location, including on a pool deck and at meets, around launches and campaign moments.
• Produce a consistent pipeline of testable creative for Meta and our other paid social channels, agreeing weekly with the CMO on what to make next.
• Direct and produce UGC through our ambassador roster and creator network.
• Publish and schedule across our channels. This is a hands-on role and posting is part of it.
• Repurpose what we already have into new formats and placements: cutting longer footage into shorts, reworking UGC into paid ads, adapting statics across surfaces.
• Use our internal designers, the digital media team and external freelancers to extend your capacity. They support the output, you own it.
• Use AI tools wherever they genuinely speed things up: ideation, scripting, editing, and image or video generation.
• Own SwimOutlet's and our private label Sporti's organic social presence end to end across prioritized channels: Facebook, Instagram, TikTok, YouTube Shorts.
• Run a full audit of our branded social channels in your first 60 days and recommend what to prioritize, maintain or sunset.

Requirements

• A competitive swimming background. You know the sport from the inside, you have current access to a pool deck, coaches and swimmers, and our audience can tell immediately when content is made by someone who does not.
• You make the work yourself. You shoot, edit, cut motion graphics and design statics to a standard we are happy to put paid spend behind. This is the single most important thing on this list.
• 3 or more years owning organic social for a consumer brand or retailer as the person accountable for it. Agency, student organization and club accounts count toward craft, not toward this bar.
• You have run a content calendar, a production schedule and cross-functional stakeholders on your own.
• Comfortable producing on location. On a pool deck, at a meet, early, not only at a desk.
• Fluent in whichever production tools you prefer, whether that is Premiere, After Effects, CapCut, Figma or Canva. We care about the output, not the logo on the software.
• Community management judgement, including knowing what to escalate.
• Comfort with performance data. You know what a hook rate is and why it matters.

Preferred

• Working fluency with AI tools for content production is a plus, not a requirement.

Benefits

• Health, dental, and vision coverage.
• 401(k) with company match.
• Paid time off and holidays.
• Generous employee discount on SwimOutlet products.
• Home-office / remote-work support and covered business travel.