Responsibilities

• Primary manager of external social media accounts under the supervision and direction of the Associate Director of Marketing
• Implement the social media strategies directed by the Associate Director of Marketing and the Director of Marketing and Communications by scheduling social media posts
• Work with other members of the Marketing and Communications team in conception and execution of visual elements, verbal messaging, and video content for social media marketing and communication
• Represent the voice of the institution both in original posts and by responding to others via the institutional social media accounts:
• Dedicated time daily to respond to all messages, tags, and mentions
• Dedicated time daily to proactively engage with the Southeastern audience
• Dedicated time to keep up with what is going on in SBC and evangelical circles on social media and to seek to anticipate opportunities or issues
• Regularly posting organic social media content of campus life, live events, etc.
• Coordinate with photographers, designers, and copywriters to execute social media content creation
• Generate and execute creative, on-brand video content

Requirements

• Excellent organization and planning skills
• Ability to work under deadline pressure, with the ability to collaborate with a multi-task team of writers, designers, and supervisors
• The ability to manage multiple tasks at a time with attention to small details
• Basic knowledge of CapCut or comparable video editing tools
• Willingness to learn basic graphic design principles and skills to aid in the creation of social media content
• The willingness to learn, master, and communicate the “voice” of Southeastern

Preferred

• Bachelor’s degree in Marketing, Communications, or related field OR relevant work experience in social media marketing.
• Knowledge of content creation best practices
• Basic working knowledge of Adobe Creative Cloud apps or Adobe Creative Cloud Express
• Basic understanding of graphic design