Responsibilities

• Strategy & Planning: Develop and implement an annual social media strategy aligned with brand goals, product launches and regulatory requirements.
• Content Creation: Produce high-quality, platform-appropriate content (copy, images, video, reels, stories) that educates, engages and converts. Work with design and creative partners as needed.
• Community Management: Own day-to-day community engagement—respond to comments and messages, moderate conversations, and foster a positive brand community.
• Campaign Execution: Plan, run and optimise paid and organic campaigns across channels (Instagram, Facebook, X, TikTok, LinkedIn where appropriate).
• Analytics & Reporting: Track KPIs, generate regular performance reports and translate insights into actionable recommendations to improve ROI and audience growth.
• Cross-functional Collaboration: Work closely with product, sales, customer service and legal teams to align messaging, product launches and customer communications.
• Influencer & Partner Management: Identify, onboard and manage partnerships with creators and community partners in line with brand and compliance guidelines.
• Continuous Improvement: Stay current with social trends, platform features and industry best practices to keep our approach innovative and effective.

Requirements

• 2+ years of experience in social media management.
• Proven ability to create engaging content and grow organic and paid social channels.
• Strong copywriting and visual storytelling skills; experience producing short-form video content.
• Experience managing paid social campaigns and working with ad platforms, targeting and optimisation practices.
• Proficient with social management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, native platform insights).
• Excellent stakeholder communication skills and ability to work cross-functionally.
• Strong organisational skills, attention to detail and ability to manage multiple campaigns and content calendars.
• Degree or diploma in Marketing, Communications, Media or equivalent practical experience is preferred.
• Full-time | EST hours.
• Remote (South Africa-based applicants only) — listed here for visibility but not a hard constraint beyond the UI.

Benefits

• Opportunities for professional development, training and career progression within a growing industry.
• A collaborative, inclusive and purpose-driven work environment.
• Flexible working arrangements and support for work–life balance.