Responsibilities

• Lead and drive social media strategy across all Sony Electronics social channels, ensuring alignment with overarching brand strategy, category priorities, product marketing objectives, and business goals while maintaining a best-in-class presence across the social landscape
• Develop and execute channel-specific social strategies that drive audience growth, engagement, brand consideration, and business impact, with a nuanced understanding of platforms including Instagram, TikTok, Reddit, YouTube, Facebook, Threads, and emerging channels
• Oversee day-to-day social media operations, including content publishing, editorial planning, channel management, and cross-functional coordination across business units and broader Sony Electronics brand initiatives
• Partner closely with the extended marketing teams and business units to translate product launches, campaigns, technology, and consumer insights into compelling social-first storytelling
• Partner with Brand Marketing to develop and execute social strategies that strengthen Sony Electronics' broader brand narrative, cultural relevance, and consumer connection beyond individual product launches
• Manage and execute social media amplification investments, developing investment strategies and optimizing spend to maximize performance against business and social KPIs
• Lead social measurement, reporting, and performance analysis, translating data, audience insights, and platform trends into actionable recommendations that improve content, channel, and investment strategies
• Identify and proactively bring forward new platforms, technologies, content formats, creative approaches, and cultural opportunities that can help Sony Electronics reach audiences in meaningful and relevant ways
• Serve as a social media subject matter expert within the organization, educating cross-functional partners on social best practices and helping teams develop campaigns and content optimized for social audiences
• Monitor social conversations, cultural moments, and emerging trends to identify opportunities for real-time engagement and proactive brand storytelling

Requirements

• Minimum 6 years of relevant social media, digital marketing, or brand marketing experience
• Experienced team manager and leader
• Demonstrated experience developing and executing social media strategies for established brands
• Strong understanding of major social platforms, their respective audiences, and evolving social best practices
• Strong written, verbal, presentation, and interpersonal communication skills
• Demonstrated ability to manage multiple priorities and projects in a fast-paced environment

Preferred

• Experience in consumer technology, lifestyle, or brand PR
• Experience creating and executing platform-specific social media strategies
• Excellent project management skills and exceptional attention to detail
• Strategic thinker who is highly proactive, creative, solutions-oriented, and comfortable taking initiative
• Experience working within complex, matrixed organizations and collaborating cross-functionally