Social Media Manager

Responsibilities

• Own and manage SKYLAKE’s social media strategy and channels, including content planning, publishing, monitoring, and community engagement
• Create original, brand-aligned photography, graphics, videos, and written content tailored to each platform and audience
• Develop and maintain a content calendar that supports seasonal offerings, events, promotions, campaigns, and business priorities
• Proactively identify and capture content opportunities throughout the park, including real-time moments and guest experiences
• Monitor social media trends, platform updates, and audience behaviors to recommend and test new content approaches
• Track channel growth, engagement, brand sentiment, and content performance, using insights to continuously improve social media strategy
• Collaborate with the Director of Marketing and internal teams to support events, partnerships, paid social initiatives, and other communication priorities
• Perform other duties as assigned to support the continued growth and success of SKYLAKE Adventures

Requirements

• At least 1 year of experience managing social media accounts for an organization, business, or brand
• Hands-on content creation experience with a portfolio of original images, graphics, videos, campaigns, or other relevant work
• Proficiency with Adobe Creative Suite or a comparable professional creative platform
• Experience using social media publishing and analytics tools, such as Meta Business Suite, Sprout Social, or similar platforms
• Strong understanding of how content, messaging, tone, and format should differ across social media platforms and audiences
• Awareness of current social media trends and the judgment to identify opportunities that align with the SKYLAKE brand
• Proactive, self-directed approach with strong writing, visual storytelling, organization, and communication skills
• Flexibility to work outside traditional office hours, including occasional evenings, weekends, holidays, and special events, based on business needs

Benefits

• Be part of a brand-new, one-of-a-kind adventure destination
• Help shape SKYLAKE’s social media presence and bring the brand to life through original content
• Creative, high-energy, and collaborative culture where new ideas and initiative are valued
• Competitive salary with medical, dental, and vision insurance options
• Retirement savings, paid vacation, and company-recognized holidays
• Opportunities for professional growth, plus discounts on food, beverages, and retail items
• A dynamic, hands-on environment where your creativity can make a visible impact