Social Media & Content Specialist
Consertus
El Segundo, CA (Remote)
$68K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.
13 hrs ago
Social Media Manager
Park City, UT (Unknown)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 days ago
Job Summary
Own Skullcandy's global social strategy and content programs, governing brand voice, platform-native storytelling, and cross-functional collaboration across creative, brand marketing and international teams.
- Lead content development, calendar planning and performance optimization across channels
- Oversee community engagement and cultural alignment with youth, skate, snow, surf and music communities
- Partner with creative, influencer and analytics teams to translate campaigns into scalable social experiences
Job Description
Responsibilities
- Social Strategy & Brand Voice
- Develop and evolve Skullcandy's global social media strategy in alignment with overall brand, product and business objectives.
- Define how Skullcandy should show up across each platform, tailoring content, voice and engagement strategies to the unique behavior and culture of each channel.
- Serve as a guardian of Skullcandy's brand voice on social, ensuring content feels authentic, distinctive, culturally relevant and consistent globally.
- Develop scalable social playbooks, channel guidelines and best practices for global and regional teams.
- Lead regular communication with international teams to share insights, best practices, upcoming plans and opportunities.
- Identify opportunities to evolve Skullcandy's social presence through emerging platforms, technologies, formats and behaviors.
- Content & Campaign Development
- Develop and manage a comprehensive global social content calendar spanning brand storytelling, product launches, cultural moments, partnerships, creators, UGC and always-on content.
- Partner with Creative to develop social-first concepts and content that extend integrated campaigns and product launches.
Requirements
- 5+ years of professional social media experience; proven success in building audiences for brands through social media and digital content
- Experience using AI tools in day-to-day workflows for process efficiency, project management, and data analysis
- Education background in Marketing and/or Communications is a plus
- Experience with the tools and analytics related to evaluating success in social media publishing, and building relationships and partnerships with influencers and brands
- Experience managing agency partners (e.g., social listening, sentiment, analytics) strongly desired
- Creative and/or content creation experience strongly desired
- Experience working with lifestyle and consumer goods brands strongly desired
- Personal and/or professional connection to Skullcandy communities (skate, snow, surf, music, street style, gaming, creators) strongly desired
- Proficient in social scheduling tools and analytics platforms
- Strong understanding of social media metrics, data analysis, and reporting tools
Skullcandy
Based in Park City, Utah, Skullcandy is the original lifestyle audio brand that lives by its mission to not just listen to music but to feel it. Founded with a belief in the bond between music and board sports, Skullcandy drives innovation in audio experiences from groundbreaking, immersive technology in our headphones to once in a lifetime music events featuring emerging artists that inspire and move our culture forward. We became one of the world's most distinct audio brands by bringing color, character, and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From our mind-blowing Crushers that give you bass you can actually feel to legendary culture pieces like our Icon headphones, and a roster of some of the world's finest athletes, musicians, and artists, Skullcandy continues to redefine world-class audio performance and style. We pride ourselves on our one-of-a-kind workspace, balancing work and play, and being accountable for one another so we succeed as a brand. If you think you’re a good fit for a company that thrives on music, adventure, and a tight-knit community, we’d be stoked to have you.
Salaries
Social Media Manager median pay in the United States
Most pay falls between $70K and $98K. Based on 603 salaries.
Marketing Team
Marketing Team Size
41 (12% of company)
Marketing Roles Posted (Last 30 Days)
3
Funding
Last Raise
Debt Financing, 3 years ago
Funding History
- Jun 2023Debt Financing
- Dec 2008Private Equity
- Oct 2007Series A
Recent Ads
Traffic Signals
Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.4K
Traffic Source Mix
Search
52.9%
Direct
37.2%
Referral
5.3%
Social
2.9%
Paid
1.6%
Headcount Trend
Current headcount: ~341
Recent News
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
