Responsibilities

• Assist individual attorneys with developing social media strategies (platform selection, voice, topic lanes, positioning).
• Creation of firm-wide social media strategy (paid and organic), based on visibility and performance, backed by bi-monthly performance metrics.
• Create exemplar monthly attorney content calendars aligned to practice goals and news cycles
• Develop repeatable, scalable content formats
• Help attorneys translate their real-world credibility into content (with a focus on personal narratives and client stories)
• Build “plug-and-play” attorney posting tools: caption banks, templates, story ideas, content prompts, Q&A scripts
• Train attorneys through short onboarding sessions and quarterly refreshers
• Ensure consistent brand alignment and compliance across attorneys, markets, and platforms
• Partner with the Social Media & Graphics Specialist, Social Media Coordinator and Marketing Leadership for visuals and brand consistency
• Partner with the Video Coordinator for attorney video series and recurring formats

Requirements

• Legal marketing experience required.
• 4+ years of social media strategy experience
• Proven experience building personal brands (execs, attorneys, founders, experts)
• Strong writing and positioning skills (ability to make attorneys sound like themselves, but better)
• Adherence to state bar legal advertising rules, ethics, and compliance (you don’t need to be the expert, but you must respect these guidelines)
• Comfortable working with high-performing, busy attorneys; must be a team player

Preferred

• Experience with tools like Later, Sprout, Hootsuite, Loomly, Canva, Asana/Monday, and analytics tools

Benefits

• 100% employer-paid health, dental, and vision insurance for employees and dependents
• $50,000 in life insurance provided at no cost
• 401(k) plan with 6% dollar-for-dollar employer match after probationary period
• Generous paid parental leave for birth, adoption, or fostering
• Dependent care reimbursement up to $3,500/month
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Monthly commuter reimbursement up to $100 for public transportation
• Home office reimbursement: $150 for a desk, $150 for a chair (one-time)
• $25 work-from-home allowance each pay period for hybrid and remote staff
• Up to $5,250/year in tuition reimbursement for professional development