Social Media Manager

Responsibilities

• Create, test, and monitor organic social media content across all current and emerging SANS channels and formats, including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Reddit, and spanning short-form video (Reels, Shorts, TikTok), carousels/document posts, polls, and other formats as they emerge, to support marketing promotions, increase awareness of our courses and certifications, and grow our follower base
• Apply SANS content and brand voice standards consistently across all managed channels.
• Own community management across all SANS social channels, including responding to inquiries, moderating conversations, and building relationships with the community
• Conduct social listening to deepen engagement and trust with our target audience and the broader security community.
• Optimize and measure channel performance using social analytics and reporting, identifying what content is most effective at growing our list, driving qualified visitors to our course pages, and driving revenue attainment, and using this data to guide content decisions and demonstrate impact to stakeholders
• Manage the day-to-day posting cadence on SANS social media channels.
• Produce and manage employee advocacy content through Sociabble, including first-person post copy, content calendars, and faculty / employee adoption efforts.
• Work closely with our B2C and B2B Campaign and Field Marketing managers to deploy and manage social media campaigns per region/sub-region
• Support global and regional affiliated brand channel management in coordination with relevant business unit and geo.
• Support dedicated country / regional channel launches and ongoing management, including content calendar coordination with field marketing and campaign managers.

Requirements

• Bachelor’s degree (B.A.), with an emphasis in Marketing discipline preferred
• 3 - 5 years of proven experience in organic social media marketing and content development and campaign management, including experience developing strategic community engagement (social listening)
• Strong understanding of native content formats across platforms (polls, document/carousel posts, Reels, Shorts) and how format choice affects reach and engagement
• An aptitude for customer care, corporate communications, collaboration and community building
• Ability to translate social listening insights into actionable recommendations for content, campaigns, or crisis response
• Experience reporting on social media KPIs and communicating performance insights to senior stakeholders
• Demonstrated success developing and executing communications strategies and messaging across various social media channels, including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Reddit
• Unrestricted authorization to work in the USA; visa sponsorship is not available.

Preferred

• Excellent understanding of social trends, community, reporting and organic tactics
• Experience building, executing and scaling social-first marketing programs
• Experience distilling social data and insights into actionable strategies that inform business goals
• Strong presentation and interpersonal skills
• Direct experience using social media management tools such as Sprout Social, and Buffer
• Experience with Asana or similar project management tools for content calendar and task tracking
• Familiarity with employee advocacy platforms, i.e., Sociabble or similar
• Familiarity with AI tools to streamline content creation, scheduling, and reporting workflows
• Experience using web analytics tools, in particular, Google Analytics, Tableau
• Excellent verbal and written communications skills

Benefits

• Financial Benefits : Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
• Health & Wellness : Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
• Time Off & Flexibility : Generous paid time off, including volunteer time.
• Learning & Development : Access to professional development and SANS training opportunities.