Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing goals to increase engagement, followers, and brand visibility.
• Create, curate, and schedule high-quality content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on audience preferences, industry trends, and competitor activities; utilize findings to refine content and campaigns.
• Manage social media advertising campaigns on platforms like Facebook Ads, optimizing for reach, conversions, and ROI through targeted keyword research and audience segmentation.
• Collaborate with graphic designers and video editors to produce visually appealing graphics, videos, and photography that align with branding standards using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Analyze web analytics data from Google Analytics and platform-specific insights to measure campaign effectiveness; prepare reports to inform future strategies.
• Engage actively with followers by responding to comments, messages, and reviews; foster positive relationships that enhance brand loyalty.

Requirements

• Proven experience in social media management within a digital marketing or related environment.
• Strong knowledge of social media marketing strategies, including content creation, branding, SEO principles, and public relations fundamentals.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite applications, as well as video editing tools.
• Familiarity with social listening tools and web analytics platforms such as Google Analytics.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Excellent proofreading skills with an eye for detail; ability to craft compelling copy tailored to diverse audiences.
• Ability to handle multiple projects simultaneously while maintaining a positive attitude in a fast-paced environment.