Responsibilities

• Social Media Strategy & Management:
• Develop and execute a comprehensive social media strategy aligned with the Food Bank's mission, strategic plan, fundraising goals, advocacy priorities, and brand awareness objectives.
• Manage the organization's presence across social media platforms, including Facebook, Instagram, LinkedIn, YouTube, X, TikTok, and emerging channels.
• Develop and maintain editorial calendars aligned with organizational campaigns, events, and strategic initiatives.
• Monitor social media trends, platform developments, and best practices to identify opportunities for innovation, engagement, and audience growth.
• Content Creation & Storytelling:
• Create compelling, mission-focused content, including graphics, photography, video, reels, stories, infographics, and written posts.
• Highlight the impact and reach of the Regional Food Bank throughout its 23-county service area.
• Develop content that educates audiences about the causes, scope, and impact of food insecurity across the region.
• Showcase the work and accomplishments of the Food Bank's network of partner agencies.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field required
• Minimum of 3-5 years of professional experience managing social media accounts and executing digital communication strategies
• Demonstrated experience developing integrated social media campaigns with measurable results
• Creating engaging written, visual, and video content
• Managing multiple priorities in a fast-paced environment
• Experience in nonprofit, public service, healthcare, education, or other mission-driven organizations preferred
• Strong storytelling, copywriting, project management, organizational, interpersonal, and collaborative skills required
• Expert knowledge of major social media platforms and platform-specific best practices required
• Proficiency with social media management, scheduling, and analytics tools
• Proficiency with graphic design and video editing software such as Canva, Adobe Creative Suite, CapCut, or similar platforms