Social Media Manager

Responsibilities

• Plan and maintain social media content calendars across multiple brands, entities, and channels.
• Develop original content for LinkedIn, X, TikTok, YouTube, and other relevant or emerging platforms.
• Translate technical concepts, company updates, industry developments, thought leadership, and business initiatives into engaging social content.
• Adapt content, messaging, and tone to reflect the individual identity and audience of each brand.
• Identify new content opportunities and recommend topics, formats, campaigns, and approaches based on business priorities and audience interests.
• Maintain a consistent publishing cadence while balancing planned campaigns with timely and reactive content.
• Create social graphics and visual assets that align with established brand guidelines.
• Produce and edit short-form video and support longer-form content as needed.
• Apply strong visual judgment to ensure content meets quality and brand standards before publication.
• Maintain reusable templates, brand kits, and creative assets that improve consistency and production efficiency.

Requirements

• 3+ years of experience in social media management, content marketing, digital marketing, brand marketing, or a related area; equivalent demonstrated experience may be considered.
• Experience independently managing content across multiple social media channels and preferably multiple brands, business units, or clients.
• Strong writing and storytelling skills with the ability to quickly understand complex or technical information and translate it for external audiences.
• Strong visual judgment and working knowledge of Canva, Adobe Creative Suite, or comparable design platforms.
• Experience creating and editing short-form video and other platform-native content.
• Strong proficiency with LinkedIn and familiarity with X, TikTok, YouTube, and emerging platforms.
• Experience using social media scheduling, content calendar, analytics, and project management tools.
• Strong community management skills with the judgment to determine when an interaction requires escalation or broader internal follow-up.
• Excellent organization and prioritization skills with the ability to manage multiple brands, channels, deadlines, and stakeholder requests.
• Highly curious and adaptable, with the ability to quickly learn unfamiliar businesses, industries, services, and technical concepts.

Preferred

• Experience in B2B, engineering, infrastructure, energy, technology, industrial, data center, or other technical environments.
• Experience managing social media across a multi-brand organization, agency portfolio, or multiple business units.
• Experience supporting executive social media or thought-leadership accounts.
• Familiarity with paid social campaigns and content amplification.
• Photography or videography experience for events, client sites, or company activities.
• Experience collaborating with business development or sales teams and connecting social media activity to broader commercial objectives.

Benefits

• Choice of comprehensive medical plans (including two PPO-style plans and a HDHP w/ HSA option).
• Flex spending accounts (FSA).
• Dental and vision plans.
• Comprehensive medical, dental and vision benefits extended to spouse / domestic partner and dependent children up to age 26.
• 401k with company match and self-directed brokerage account option.
• PTO including additional paid time off during the last week of the year.
• Company paid life insurance coverage for employees and their eligible dependents.
• Short and long-term disability, AD&D coverage.
• Professional development opportunities, tuition reimbursement, and professional licensing assistance.
• Paid parental leave after one year of employment.