Social Media Manager

Detroit, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive social media strategy and live game coverage for a professional women’s hockey league, focusing on audience growth, engagement, and brand voice.

  • Own end-to-end social strategy and real-time game coverage for the league.
  • Must-have: Experience as a social media manager in sports/entertainment with strong copy.
  • Standout: Ability to partner with influencers and brands to boost reach.

Job Description

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PWHL logo

PWHL

The PWHL is first-of-its-kind women’s hockey league that brings together the best players in the world. Our league is comprised of six teams in North America, including: PWHL Boston, PWHL Minnesota, PWHL Montréal, PWHL New York, PWHL Ottawa, and PWHL Toronto.

208 employees (72 in marketing)

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
56.1%
Direct
37.2%
Referral
3.1%
Social
3.2%
Paid
0.4%

Headcount Trend

Current headcount: ~208

Marketing Team

Marketing Team Size
54 (26% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

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