Social Media Manager at ProCaps Laboratories | Broomfield, CO | $95K/yr – $125K/yr

ProCaps Laboratories

Social Media Manager

Broomfield, CO (On-site)

$95K/yr – $125K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and shape the founder led social program across Instagram and Facebook, balancing organic growth with an educational voice, creator-led content, and compliant messaging.

Content & voice ownership: manage calendar, captions, assets, and founder storytelling across Instagram and Facebook.
Community and cadence: oversee engagement, trends, and insights to guide content and live-session planning.
Paid integration: collaborate with paid social, aligning creative with the organic voice and surfacing opportunities from organic data.

Job Description

Own and manage the organic content calendar across Instagram and Facebook
Guide caption writing and creative assets while ensuring all content reflects the founder's educational voice and brand standards
Direct the internal creative/videographer team for Reels, static posts, Stories, and campaign content
Create social content directly when needed, including copywriting, simple graphic creation, story content, and mobile-first content capture
Manage community engagement — respond to DMs, comments, and mentions in a timely, on-brand manner
Develop and maintain a consistent posting cadence with a mix of educational, promotional, and community-driven content
Monitor social conversations, audience sentiment, competitor activity, and emerging wellness trends to identify content opportunities and customer insights
Support the DTC & Performance Marketing Manager in executing paid social campaigns on Meta (Instagram and Facebook)
Propose paid social creative concepts and audience ideas informed by organic performance data
Monitor and report on paid social performance within platforms; surface insights to the DTC Manager

Bachelor's degree in Marketing, Communications, or related field
3-6 years of experience in social media marketing with hands-on channel management
Demonstrated experience growing an Instagram presence - organic and paid
Experience managing or supporting founder-led, executive, practitioner, or personality-driven social media accounts
Comfortable directing creative teams for content production
Strong community management skills with a customer-first mindset
Analytical — able to read platform data and translate it into content decisions
Experience using social scheduling, analytics, or social media management platforms

Experience in nutraceuticals, supplements, functional food, wellness, or healthcare-adjacent brands
Experience sourcing, briefing, and managing creators and/or UGC content
Familiarity with TikTok, Reddit community management, YouTube content strategy, or LinkedIn employer branding
Experience working in regulated industries with content compliance considerations
Familiarity with tools such as Meta Business Suite, Meta Ads Manager, Sprout Social, Hootsuite, Later, Canva, Google Analytics, or similar platforms

Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
Salary Range: $95,000 - $125,000 annually, depending on experience and qualifications
Eligible for a discretionary company-wide bonus
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match - up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts

ProCaps Laboratories

Working at ProCaps Laboratories isn’t just about manufacturing and selling vitamins.It’s about using your expertise and talent to help people live their healthiest lives. We’re dedicated to producing quality products, educating customers, green manufacturing and giving back to the community. It takes teamwork, collaboration and drive to make it all happen. ProCaps Laboratories is an equal opportunity employer.

Founded in 1979

Henderson, Nevada, USA

343 employees (16 in marketing)

procapslabs.com