Social Media Manager at Precision Armament | Wellsville, NY | $25/hr – $30/hr

Precision Armament

Social Media Manager

Wellsville, NY (On-site)

$25/hr – $30/hrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social strategy and execution across platforms, turning content and influencer partnerships into growth, with heavy emphasis on engagement, measurement, and brand-safe messaging for outdoor/sport categories.

Own social strategy and content calendar across platforms to drive engagement and audience growth.
Develop influencer and creator partnerships to extend reach and credibility while maintaining brand safety.
Measure, optimize, and report on content performance using audience data and platform metrics.

Job Description

Responsibilities

Developing and executing multi-platform social media strategies aligned with marketing and business objectives
Creating, scheduling, and publishing social media content across approved platforms
Writing compelling, accurate, and brand-consistent social media copy
Developing social-first campaigns that increase engagement, reach, and audience growth
Collaborating with creative personnel to develop photography, video, graphics, and other digital content
Managing community engagement and audience interaction across social media channels
Monitoring social media trends, platform updates, and industry developments
Building and maintaining relationships with influencers, content creators, and media partners
Tracking campaign performance and reporting on key metrics, trends, and opportunities
Optimizing content strategy based on audience behavior and performance data

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field preferred
Three (3) to five (5) years of social media management experience required
Three (3) to five (5) years of experience in the firearms, outdoor recreation, hunting, shooting sports, or related industries required
Demonstrated experience developing and executing successful social media strategies
Strong copywriting, storytelling, and content development skills
Strong understanding of Facebook, Instagram, YouTube, LinkedIn, and X
Experience with social media management platforms such as Sprout Social or similar systems
Experience with Meta Business Manager
Strong analytical and reporting capabilities
Strong organizational and project management skills

Preferred

Experience within the firearms, hunting, outdoor recreation, or sporting goods industries
Knowledge of responsible firearms messaging and industry best practices
Experience with Adobe Creative Suite or similar creative software
Experience creating, editing, and publishing short-form video content
Familiarity with project management systems such as Monday.com or similar tools

Precision Armament

Precision Armament specializes in high-end tactical firearm accessories including: muzzle devices/accessories, scope rails, control accessories, and recoil lugs. Intended primarily for use on purpose-built weapons as well as high performance competition and hunting rifles, our products are designed with an emphasis on rock solid reliability as well as accuracy, light-weight, and ergonomics. Our mission is to develop ultra-performance firearm products that are competitively priced, to satisfy even the most demanding civilian, military, and law-enforcement users

Founded in 2012

Wellsville, New York, USA

5 employees (1 in marketing)

precisionarmament.com