Social Media Manager at Noom US | Princeton, NJ | $101K/yr – $132K/yr

Social Media Manager

Princeton, NJ (Hybrid)

$101K/yr – $132K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own organic social strategy and channel-specific growth with clear ownership of audience, cadence, and content mix across platforms, plus a data-driven path to reach younger audiences and drive social leads.

Platform leadership: define roles, audiences, and KPIs for Instagram, Facebook, TikTok, YouTube, and Pinterest.
Content governance: build a cross-platform calendar and briefs that align storytelling with launches and community support.
Performance and listening: optimize toward reach and engagement while implementing AI-driven brand tracking and social listening to spot trends and competitive moves.

Job Description

Own the organic social strategy and cross-platform growth for Noom, balancing reach, engagement, and new audience creation while turning data into actionable content plans.

Audit and optimize: assess current social presence and deliver a data-backed plan for cadence and content by platform.
Platform leadership: define roles, audiences, and KPIs for Instagram, Facebook, TikTok, YouTube, and Pinterest.
Content calendar: manage a cross-platform calendar aligning brand storytelling with campaigns, launches, and community actions.