Social Media Manager

Responsibilities

• Social Media Strategy - Develop and execute organic social media strategies aligned with business and brand objectives.
• Define social content pillars and channel-specific strategies.
• Monitor social trends, platform updates, and audience behaviors to identify new opportunities.
• Channel Ownership and Content Planning - Own social channel governance, content calendars, publishing schedules, and posting cadence.
• Manage Wellverse's social media presence across platforms including LinkedIn and future brand channels.
• Collaborate with Content, Creative, Communications, and Brand teams to adapt content for social audiences.
• Brand Stewardship and Governance - Partner with Brand and Corporate Communications and other internal stakeholders to coordinate messaging and approvals.
• Community Management and Reputation - Monitor comments, messages, mentions, tags, and relevant conversations across Wellverse social channels. Maintain response guidance and escalation procedures for routine questions, sensitive topics, and potential issues. Support employee advocacy and brand ambassador initiatives when applicable.
• Understand escalation plan with Customer Support, Communications, Legal, and other internal partners when required.
• Analytics and Optimization - Track and report on key performance indicators, including engagement, reach, audience growth, and content effectiveness.

Requirements

• Degree or equivalent and typically requires 4+ years of relevant experience.
• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 4+ years of experience managing social media for a brand or organization.
• Demonstrated expertise in social media strategy, publishing, community management, and analytics.
• Strong understanding of LinkedIn and other major social platforms.
• Experience using social media management and analytics platforms such as Sprout Social or similar tools.
• Excellent communication, writing, and stakeholder management skills.
• Ability to translate business strategies into engaging and measurable social content.

Benefits

• In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.