Responsibilities

• Develop and execute social media campaigns that build awareness, engagement, and measurable results.
• Manage social channels across multiple brands and locations, including LinkedIn, Facebook, Instagram, TikTok, and YouTube.
• Create compelling, platform-specific content that brings our people, services, communities, and culture to life.
• Own content calendars and coordinate photos, videos, interviews, testimonials, and social-first content.
• Partner with marketing/sales, operations, and center leadership to uncover strong stories and campaign opportunities.
• Stay ahead of social trends and bring fresh ideas that grow reach, engagement, and visibility.
• Monitor audience engagement and help strengthen brand reputation across social channels.
• Track performance, report on results, and use insights to continuously improve campaigns.
• Support paid social campaigns, including creative development, targeting, execution, and optimization.

Requirements

• Bachelor's Degree in Marketing, Communications, Digital Media, Public Relations, Human Resources, or a related field.
• 3+ years of experience in social media, digital marketing, content, or campaign management strongly preferred.
• Familiarity with Canva and Hootsuite (Preferred)
• A strong storyteller with excellent writing, communication, and content creation skills.
• Proven success in creating social campaigns that drive engagement, awareness, and audience growth.
• Deep familiarity with major social platforms and emerging trends.
• Experience managing multiple brands, locations, or accounts at once.
• Strong understanding of social analytics, reporting, and performance optimization.
• Experience with short-form video and paid social is a plus.
• Healthcare, senior living, post-acute care, or multi-location experience is a plus.