Social Media Manager / Marketing Assistant

Responsibilities

• Plan, create, and publish content across social platforms (Instagram, Facebook, YouTube, etc.) for all three clinics.
• Build and maintain a content calendar that balances education, promotions, testimonials, and behind-the-scenes stories.
• Track engagement and performance metrics, adjusting strategy based on what resonates.
• Support paid social and digital ad campaigns alongside leadership.
• Capture photo and video content in-clinic - patient testimonials (with consent), procedure explainers, staff spotlights, and event coverage.
• Write clear, on-brand captions and copy that reflect our practice philosophy, services, and tone.
• Coordinate with the clinical and front-desk teams to source stories, promotions, and timely content opportunities.
• Design simple graphics and promotional materials using tools like Canva for social posts, email, and in-clinic signage.
• Monitor and respond to comments and messages, routing patient questions to the right team member.
• Support community outreach, workshops, seminars, and wellness events with pre-event promotion, live coverage, and post-event recap content.

Requirements

• You have a genuine creative eye and enjoy telling stories through photo, video, and copy.
• You communicate clearly and warmly, whether it's a caption, a comment reply, or a script for a reel.
• You're organized and deadline-driven - a content calendar doesn't slip past you.
• You think on your feet and adapt quickly to trends and real-time opportunities.
• You're comfortable being both behind and in front of the camera when needed.
• You work well across administrative, clinical, and leadership teams.
• Experience with social media management tools, Canva, or basic video editing is a plus.

Preferred

• Healthcare, aesthetics, or wellness marketing experience is a bonus.
• A genuine interest in holistic or functional medicine is a bonus.

Benefits

• 401(k)
• Health, dental, vision, and other benefits
• Paid time off