Responsibilities

• Build and manage the full content calendar across Instagram, TikTok, Facebook, Pinterest, and YouTube Shorts
• Execute daily posting with consistency, quality, and on-brand voice
• Turn every product launch and collection drop into a recurring content arc — not a one-day moment
• Answer the weekly question: what should Instagram look like this week, and what should TikTok be testing?
• Coordinate with the creative team on photo/video needs, briefs, and asset delivery
• Manage UGC and influencer content flow — sourcing, permissions, repurposing
• Develop short-form video plans for Reels and TikTok, including hooks, formats, and testing cadence
• Turn one product shoot into 30 pieces of content through smart reformatting and ideation
• Own community management: comments, DMs, brand interactions, and customer love
• Spot and act on trends before they peak — especially in men's lifestyle, humor, and product culture

Requirements

• 3+ years of social media management experience, preferably in B2C / DTC e-commerce
• A strong portfolio of brand social accounts you've grown — with results to back it up
• Native understanding of Instagram, TikTok, and Reels content — how each platform thinks, not just how to post on it
• Proven ability to develop and execute a content calendar at scale
• Experience managing UGC pipelines and influencer content workflows
• Strong writing instincts — you can write a funny caption and a strategic brief in the same hour
• Comfort with analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, or similar)
• Collaborative working style — you'll be working closely with creative, marketing, and product teams

Preferred

• A genuine interest in men's lifestyle, craftsmanship, or brand storytelling is a big plus