Social Media Manager at Luma | Dream Lab | Los Angeles, CA | $167K/yr – $200K/yr

Social Media Manager

Los Angeles, CA (On-site)

$167K/yr – $200K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the go-to-market through social for a pioneering multimodal AI, building a 0-to-1 social engine and turning complex AI ideas into shareable, craveable content for a global audience.

Growth/Market Creation: Own a market-making social strategy that defines a new category and drives audience adoption.
Content Engine: Build and own content creation, video editing, and copy across core platforms with strong visual craft.
Cross-Functional Collaboration: Partner with Product, Engineering, and Research to translate AI concepts into magical, accessible content and grow the community.

Job Description

Responsibilities

Craft and execute a market-making social media strategy that introduces Luma's foundational multimodal AI to a global audience and creates an entirely new market category.
Build our social presence from the ground up, owning content creation, video editing, and copywriting across key platforms with impeccable taste and visual craft.
Pioneer new content formats and engagement strategies that resonate with creative professionals and AI enthusiasts, turning ambiguity into viral moments and community growth.
Operate with high agency and extreme ownership, driving tangible, high-impact go-to-market outcomes in a fast-paced, resource-constrained environment.
Collaborate closely with our Product, Engineering, and Research teams to translate complex AI concepts into magical, accessible, and shareable social content.

Requirements

5+ years of professional experience in social media management, content creation, or brand marketing, with a proven track record of driving significant impact.
A demonstrated "builder" with a history of creating social media engines or communities from scratch (0-to-1 experience), rather than just optimizing existing large-scale accounts.
Exceptional aesthetic taste and an obsession with visual craft and detail, evident in a strong, opinionated public portfolio or past brand work.
High agency and the ability to operate autonomously in ambiguous, fast-paced environments, taking full ownership of end-to-end execution.
A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.

Preferred

Experience at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or leading creative software/video apps (e.g., Figma, Notion, TikTok, Adobe). We are open to exceptional talent from modern, innovative brands outside of AI.
Demonstrated mastery of specific social platforms (e.g., X/Twitter, TikTok, Instagram, YouTube) and their native content formats (short-form video, technical threads, meme culture).
Experience in a role that required translating complex technical products into engaging, user-friendly content.
A portfolio that showcases viral growth milestones, high engagement rates, or successful community-building initiatives.