Social Media Manager

Responsibilities

• Draft, edit, and adapt curatorial, artistic, and educational material into clear, compelling, platform-native storytelling without compromising brand voice, accuracy, or artist intent.
• With Director, develop and implement a clear content strategy across social media channels, including Instagram, TikTok, Facebook, Threads, LinkedIn, and other channels as needed.
• Develop, produce, and edit short-form select video content for channels, including capturing on-site material in our galleries and with artists.
• Source compelling imagery for social media, email newsletters, and the gallery's website in line with global communications goals and key topics.
• Own daily community management across social media channels.
• As needed, support project management and creative direction with freelancers to produce branded content for distribution across platforms.
• Liaise with the gallery's Chinese social media consultant to provide content and assets for weekly posts.
• Liaise within the gallery and with external partners to secure permissions, images, approvals, etc. for marketing content.
• Measure, track, and report on monthly performance metrics for social media and other marketing channels. Analyze findings to suggest where the gallery should invest, experiment, or scale back based on audience behavior and goals.
• Support the gallery's SEM and Paid Social advertising efforts. Strategize and execute quarterly Meta advertising campaigns.

Requirements

• 2-4 years of related working experience.
• Bachelor's degree in communications, marketing, art history, or similar.
• Experience writing compelling marketing copy for social media, email marketing, and web and an understanding of best practices on these channels. Copyediting experience is a plus.
• Proven success with executing paid social media campaigns on Meta.
• Familiarity with photo editing in Photoshop or a similar software. Experience working with video editing tools like Adobe Premiere, Capcut or similar is a plus.
• Strong eye for design and imagery in the context of digital marketing platforms.
• Experience using social media and digital marketing reporting tools.
• High level of organization and ability to keep track of multiple deadlines.
• Enthusiasm for learning new digital platforms and tools.
• A personal interest in art and culture is required, but experience within the "art industry" is not strictly necessary.

Preferred

• Copyediting experience is a plus.
• Experience working with video editing tools like Adobe Premiere, Capcut or similar is a plus.

Benefits

• Great Benefits: Highly subsidized medical, dental, vision, and life insurance.
• Future Security: 401(k) retirement savings plan with a guaranteed employer contribution.
• Work-Life Balance: PTO that scales with your tenure, plus extra paid time off during US holiday closures.