Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase reach, engagement, and followers.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activity.
• Manage social media platforms using applications such as Hootsuite and Buffer to schedule posts, analyze performance metrics, and optimize campaigns.
• Implement targeted Facebook Advertising campaigns to boost visibility and attract new audiences.
• Conduct keyword research and utilize SEO best practices to enhance content discoverability across platforms.
• Collaborate with public relations teams to ensure consistent branding and messaging across all channels.
• Track web analytics with Google Analytics and web analytics tools to measure campaign success and inform future strategies.
• Engage with followers by responding promptly to comments, messages, and reviews to foster strong community relationships.
• Oversee social media management tasks including proofreading content for accuracy and brand consistency.

Requirements

• Proven experience managing social media accounts for brands or organizations with demonstrated growth in engagement metrics.
• Strong proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is essential.
• Hands-on experience with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools including Google Analytics.
• Experience creating multimedia content including videos (video editing skills preferred), photography, and branded graphics.
• Ability to craft compelling copy that aligns with branding guidelines while maintaining clarity through proofreading skills.
• Background in digital marketing strategies such as social listening, relationship management, branding initiatives, public relations tactics, and Facebook Advertising campaigns is highly desirable.

Preferred

Benefits

• Relocation assistance