Responsibilities

• Execute social media content strategies that balance brand storytelling and sales initiatives to grow followers and engagement.
• Collaborate with the Brand Manager to ensure content aligns with brand standards and strategic priorities.
• Develop and manage content plans for Lakanto Canada social channels, ensuring alignment with product availability and local marketing initiatives.
• Create and implement content and engagement strategies for the Sugar Free Living Facebook Group.
• Schedule and post campaigns consistently across Youtube, Instagram, Facebook, Tik Tok,, Pinterest, and LinkedIn under the guidance of the Marketing Director.
• Maintain an active presence on Instagram Stories with regular updates.
• Ensure all social media content meets brand guidelines, legal standards, and company compliance requirements.
• Produce visual and written content using Canva, Cap Cut or other design platforms.
• Craft engaging, brand-appropriate copy that resonates with the target audience.
• Source, coordinate, and manage influencer, partner, and brand ambassador content in alignment with Lakanto’s mission and values.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 1–3 years of experience in marketing, social media management, or related roles.
• Experience in consumer packaged goods (CPG), health & wellness, or food industries preferred.
• Familiarity with influencer, partner, or brand ambassador programs is a plus.
• Proven ability to execute content strategies across multiple social media platforms (Instagram, Facebook, Twitter, Pinterest, TikTok, YouTube, LinkedIn for Social Media Manager; general social media experience for Marketing Coordinator).
• Proficiency in social media management tools (e.g., Meta Business Suite, Hootsuite, or similar).
• Strong food styling, recipe development, and culinary storytelling skills, with the ability to translate products into visually compelling, trend-driven social content.
• Deep understanding of food, wellness, and social media trends, with the creative judgment to adapt them into brand-aligned, high-performing content.
• Skilled in Canva or other design and content creation platforms
• Competency with Microsoft Office Suite and Google Workspace (Docs, Sheets, Slides).