Responsibilities

• Support the Director of Social Media in the development and execution of comprehensive social media and community management strategies for clients owned platforms and L.A. Libations channels, ensuring alignment with brand objectives and target audiences.
• Create and curate unique scroll-stopping, high quality content including photos, videos, graphics, IG stories, and captions tailored to each clients’ branding and audiences across platforms.
• Manage content calendars including drafting posts, sharing with clients for approval, and scheduling, aligning with influencer posting schedules.
• Own day-to-day community management for client accounts including responding to comments, DMs, and interacting on relevant community posts across Instagram, TikTok, Facebook and LinkedIn.
• Monitor and optimize content and channel performance to exceed client expectations and goals for awareness, engagement and growth.
• Utilize analytics tools to track, analyze, and optimize the performance and efficacy of content and campaigns.
• Create and present monthly social media reports for clients, including content performance, growth and recommendations based on data.
• Support the Brand and Digital teams in bringing influencer and brand partnerships to life on social media.
• Occasionally attend off-site events to capture and post content in real time and post-event recaps.
• Collaborate with the Director of Social Media to build out social media shot lists at brand photoshoots.

Requirements

• Bachelor’s degree
• 4-6 years of experience in social media and digital marketing, ideally within CPG or beverage brands, restaurant/hospitality, or full-service advertising, marketing, or entertainment agencies
• Proficiency in creating content and managing brand accounts across major social media platforms including Instagram, TikTok, Facebook, and LinkedIn
• Demonstrated success of growing social followings and driving engagement
• Proficient in creative and editing tools including Adobe Photoshop, Premier Pro, Lightroom, After Effects, and Figma
• Experience in managing and collaborating with cross-functional teams in an agency or fast-paced environment
• Proven ability to manage multiple tasks on multiple projects simultaneously
• Excellent interpersonal and communication skills, both written and verbal
• Self-directed, adaptable, and able to pivot quickly in dynamic environments
• Highly organized with a strong creative eye and attention to detail

Preferred

• Experience managing paid social campaigns, including boosting on Meta and TikTok
• Familiarity with overseeing and allocating social media budgets
• Experience leveraging AI for creative purposes, including photo and video content