Social Media Manager

USA (Hybrid)

$65K/yr – $85K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own hybrid paid and organic social that moves luxury audience segments across six platforms, balancing short form video, static content, and influencer amplification to hit precise audience and revenue goals.

  • Content and channel ownership: monthly calendars, platform voice adaptation, and rapid-response content for trends and cultural moments.
  • Paid/social performance: budgeted campaigns across LinkedIn, Meta, TikTok, and X with audience targeting, tracking, and optimization toward CPL/ROAS goals.
  • Measurement and partnerships: weekly dashboards, competitive scans, and influencer/media collaborations to amplify brand signals.

Job Description

Responsibilities
  • Develop and execute a monthly content calendar across all platforms
  • Write, produce, and edit short-form video, Reels, and TikToks
  • Create graphics, carousels, and static posts aligned to brand guidelines
  • Collaborate with matchmakers for testimonials, tips, and thought leadership
  • Adapt messaging by platform voice (professional on LinkedIn, aspirational on Instagram, conversational on Reddit)
  • Build and manage paid social campaigns (boosted posts, Meta ads, LinkedIn ads)
  • Monitor and grow follower counts, engagement, and reach KPIs
  • Identify trending audio, formats, and cultural moments for rapid-response content
  • Manage Reddit community engagement in relevant subreddits
  • Conduct quarterly competitive analyses and platform audits
Requirements
  • 3–5 years managing brand social accounts; luxury, lifestyle, or relationship industry a strong plus
  • Hands-on experience running paid campaigns on LinkedIn Campaign Manager and Meta Ads Manager — required; TikTok Ads and X Ads a plus
  • Proven ability to manage budgets, optimize spend, and report on paid KPIs (CPL, ROAS, CTR, conversion rate)
  • Strong short-form video skills — comfortable on camera and behind it
  • Excellent copywriting across tones: witty, warm, sophisticated, conversational
  • Proficiency in Canva, Adobe Creative Suite, or CapCut for content production
  • Deep familiarity with audience targeting, custom audiences, and lookalike modeling across platforms
  • Understanding of pixel/tracking setup, UTM parameters, and attribution basics
  • Discretion and professionalism when handling a high-privacy, high-net-worth clientele
  • Self-directed, highly organized, and able to manage paid and organic workstreams simultaneously
Nice_to_have
  • TikTok Ads and X Ads a plus
  • Portfolio requirement is listed under QUALIFICATIONS (portfolio demonstrated)
Benefits
  • Remote / Hybrid work options are mentioned in role context but not a dedicated benefit line.
Kelleher International logo

Kelleher International

Over four decades, successful and discerning clients from around the globe have come to Kelleher International in their quest to find romance, love and a truly compatible partner. Armed with the largest private database of accomplished singles in the country, Kelleher International’s "boutique" style of matchmaking assigns a matchmaker, client liaison and scout to each client in order to provide a truly unique and personalized service. Kelleher International’s expert caring staff offers individual attention, backed by years of experience and insight, to help clients find their perfect match. Amber Kelleher-Andrews, CEO of Kelleher International along with her mother and partner Jill Kelleher, founder of the firm in 1986, run the largest privately owned matchmaking firm in the U.S. Awarded top global matchmaker from 2010 to present, Kelleher International continues to set the gold standard today for upscale personalized matchmaking in a billion dollar industry that continues to grow.The result of thousands of relationships and marriages has garnered Kelleher International its reputation as the most successful, professional matchmaking company. As of 2013, Kelleher International has 13 offices throughout the United States and Europe. Kelleher’s clientele consists of busy, successful professionals; Fortune 500 executives, Hollywood celebrities, members of the British royal family, and professional athletes among others. Awarded Global Best Matchmaker since 2010,Kelleher has the reputation, the dedication and the experience to find you the love of your life.

Founded in 1986
USA
63 employees (3 in marketing)

Traffic Signals

Monthly Visitors
25.7K
Monthly Google Ads Budget
$134.2K
Traffic Source Mix
Search
37.8%
Direct
46.8%
Referral
6.9%
Social
6.9%
Paid
1.4%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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