Responsibilities

• Partner with the Brand Creative & Ecommerce departments to develop content for our various social media platforms. Collaborate with the Marketing department to create and manage brand awareness, ad campaigns, effectively allocating budget.
• Develop and build a cohesive strategy and storytelling across each social media platforms.
• Develop and implement a consistent posting schedule optimizing times for maximum reach and engagement and provide monthly analytics and recommendations.
• Foster a community by activity engaging with followers through comments and messages. Gather and share customer feedback on social media to improve our online presence. Monitor online conversations and mentions, addressing customer concerns and issues promptly,
• Maintain a cohesive brand tone of voice and aesthetic to consistently align with our brand image and values.
• Monitor Instagram analytics to provide reports on key metrics and insights.
• Plan and execute marketing campaigns on instagram and relevant platforms; including collaborations, new collections, and launches.
• Explore and implement innovative social media strategies.
• Optimize and amplify the brand’s presence/voice on existing social media platforms

Requirements

• Proven social media management skills, preferably in the luxury or fashion industry.
• Strong creative and visual skills with proficiency in content creation tools.
• In-depth knowledge of Instagram trends, features, and algorithms.
• Excellent communication and interpersonal skills
• Data-driven mindset with the ability to analyze and interpret social media metrics