Social Media Manager / Instagram Reels Growth Strategist at BuzzyBooth.com | Lebanon, PA

Social Media Manager / Instagram Reels Growth Strategist

Lebanon, PA (Remote)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the short-form video content engine for BuzzyBooth by turning founder stories and client demos into scroll-stopping Reels and TikToks while staying on trend and driving engagement for restaurants and local businesses.

Content Ownership: Create and manage Instagram Reels scripts and oversee editing to ensure pacing, captions, music, and visual flow.
Audience & Performance: Analyze metrics, optimize hooks and retention, and tailor ideas for restaurant, dental, orthodontic, and local-business audiences.
Content System & Velocity: Build a repeatable posting cadence, repurpose key stories, and stay current with platform trends to scale reach.

Job Description

Create and manage Instagram Reels strategy for BuzzyBooth
Come up with viral-style content ideas, hooks, and angles
Write short-form video scripts for Reels, TikTok, and Instagram content
Edit or oversee editing of Reels with strong pacing, captions, music, and visual flow
Repurpose founder stories, customer examples, product demos, testimonials, and behind-the-scenes content into engaging videos
Stay on top of Instagram, TikTok, and short-form video trends
Analyze what content is performing and suggest improvements
Help create a consistent posting schedule
Improve engagement, reach, saves, shares, comments, and follower growth
Create content for different audiences, including restaurants, dental offices, orthodontists, and local business owners

Proven experience creating Instagram Reels, TikToks, or short-form videos that performed well
Strong understanding of viral hooks, retention, watch time, and engagement
Ability to write scroll-stopping captions and video scripts
Strong sense of what feels current on Instagram and TikTok
Experience managing social media for a brand, founder, startup, or business
Comfortable turning raw ideas into polished, engaging content
Good eye for editing, pacing, subtitles, transitions, and storytelling
Ability to look at data and understand why a post did or did not perform
Creative, fast-moving, and not afraid to test new ideas