Responsibilities

• Content Planning & Publishing: Own the content calendar end-to-end, coordinating content development across internal and external teams, plus developing content yourself. Ensure all content is briefed, scheduled, and published on time.
• Content Creation: Develop native content for Instagram and TikTok — from concept through posting. Stay ahead of platform trends and publish content that resonates with small business owners and their teams.
• Customer & Influencer Outreach: Build and manage relationships with customers and creators to generate authentic content for Homebase. Lead outreach and ongoing communications — from first contact through content delivery.
• Community Management: Be the voice of Homebase in the comments. Monitor and respond to comments, DMs, and mentions across platforms to drive two-way engagement and build a loyal, active community.
• Performance Reporting: Track and report on engagement metrics regularly, surfacing insights that inform content decisions and demonstrate impact against business and campaign goals.
• Team Coordination: Work closely with the Creative team on quality content and share best-performing content with the Growth team to support paid social campaigns.

Requirements

• Social Media Experience: 3-5 years managing organic social media for a consumer or SMB brand, with a portfolio that demonstrates creative content and measurable engagement growth.
• Native Content Creator: Comfortable producing your own Instagram and TikTok content — shooting/designing, editing, and publishing — and staying current on what’s performing on each platform.
• Customer & Influencer Outreach: Experience managing creator or customer relationships end-to-end, from outreach and contracting through content delivery. Familiarity with tools like Aspire or similar influencer management platforms is a plus.
• Organizational skills: Experience managing a high-volume content calendar across multiple contributors, content streams, and deadlines.
• Analytical Mindset: Comfortable pulling reports from social analytics tools and translating engagement metrics into clear, actionable recommendations for the team.
• Embraces AI: Expected to continuously experiment with AI tools to improve workflows and scale impact.
• Builder Mentality: Energized by building systems and workflows from scratch, not just maintaining them. You're comfortable with ambiguity, operate well without heavy infrastructure, and move fast once you have direction.
• Team Player: Proven ability to work cross-functionally and communicate clearly with creative, organic, and freelance partners. Strong at managing up and keeping stakeholders aligned without being asked twice.

Preferred

• Familiarity with tools like Aspire or similar influencer management platforms is a plus.

Benefits

• What we offer (United States)
• 💰 Ownership & Financial Security: Stock options + 401(k) with 4% match
• 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options
• ⏰ Flexible Time: Unlimited PTO (salaried) + company holidays
• 🤖 AI access, for real: We invest in builders and believe that curiosity shouldn’t have a paywall. That means you’ll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
• 👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)
• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage
• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• 🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days
• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.