Responsibilities

• Lead the planning, development, and ongoing maintenance of the company’s website using content management systems such as WordPress.
• Optimize website content for search engines using SEO tools and techniques to improve organic visibility and rankings.
• Manage paid advertising campaigns across platforms like Google Ads (formerly Google AdWords) and Facebook Advertising to increase traffic and conversions.
• Implement and monitor conversion optimization strategies to enhance user engagement and maximize ROI on digital campaigns.
• Utilize web analytics tools such as Google Analytics, Google Tag Manager, and other marketing analytics platforms to track performance metrics, generate reports, and inform data-driven decisions.
• Coordinate with content creators to develop compelling content that aligns with SEO best practices and marketing goals.
• Oversee technical aspects of website management including HTML, CSS, and web analytics reporting to ensure optimal site performance.
• Manage social media advertising campaigns and social media management efforts to boost brand awareness and customer engagement.
• Collaborate with cross-functional teams on digital marketing campaign setup, performance marketing initiatives, and e-commerce strategies.
• Ensure website security, accessibility, and compliance with industry standards while continuously exploring new tools for website enhancement.

Requirements

• Proven experience in website management with a strong understanding of content management systems like WordPress.
• Extensive knowledge of SEO tools, SEM (Search Engine Marketing), paid search marketing, and paid advertising campaign management.
• Proficiency in web development languages including HTML, CSS, along with experience in graphic design using Adobe Photoshop and Adobe Creative Suite.
• Strong background in digital marketing channels such as email marketing, social media marketing, Facebook Advertising, Google Ads campaigns, and marketing automation tools.
• Expertise in web analytics reporting using Google Analytics, Google Tag Manager, and other analytics platforms to measure campaign effectiveness.
• Demonstrated ability to manage multiple digital projects simultaneously while maintaining attention to detail.
• Technical proficiency in website optimization techniques focused on conversion rate improvement through A/B testing and user experience enhancements.
• Excellent communication skills with the ability to collaborate effectively across teams and stakeholders.
• B2B marketing experience is a plus; familiarity with e-commerce platforms is highly desirable.

Benefits

• Health insurance