Product Manager (Events Demand Gen)

Austin, TX (Remote)

$139K/yr – $250K/yrMid Level5+ years expFull time

Posted 4 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end event programs, drive demand through campaigns, and collaborate with sales and marketing to accelerate opportunities.

  • Lead cross-functional event strategy and execution
  • Deliver measurable demand and pipeline from events

Job Description

Responsibilities

  • Plan and execute event strategy
  • Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
  • Own end-to-end execution of trade shows, conferences, hosted events, and webinars
  • Drive demand generation through events
  • Design event campaigns that generate qualified pipeline and accelerate opportunities
  • Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
  • Develop messaging and content
  • Create compelling, top-of-funnel marketing content including messaging and value propositions, speaking abstracts and submissions, email and social media campaigns
  • Ensure consistency of messaging across channels and audiences
  • Manage event logistics and operations

Requirements

  • Bachelor’s degree in marketing, business, or a related field are preferred
  • 5–7 years of experience in event marketing, field marketing, or demand generation roles
  • Most important: You understand how events drive business impact
  • You bring strong experience in event marketing and demand generation, preferably in B2B technology
  • You are a highly organized project manager who can manage multiple complex events simultaneously
  • You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
  • You are a strong communicator and writer, able to translate technical concepts into clear, engaging marketing content
  • You have a collaborative mindset, working effectively across sales, product, and marketing teams
  • You are data-driven, with the ability to measure performance and optimize ROI
  • You are a self-starter, comfortable operating in a fast-paced, global environment

Preferred

  • Experience in networking, cloud, security, or AI infrastructure markets
  • Familiarity with service providers, enterprise IT, or data center ecosystems

Benefits

  • Medical, dental and vision
  • Health Savings Account
  • Health Care and Dependent Care Flexible Spending Accounts
  • Life, Accident, Disability insurance
  • Business Travel Accident and Business Travel Health
  • 401(k) Plan
  • Flexible Time Off, Paid Holidays
  • Paid Family Leave
  • Discounts, Perks
  • Tuition Reimbursement
Keysight Technologies logo

Keysight Technologies

3.9 Glassdoor

Keysight empowers innovators to explore, design, and bring world-changing technologies to life.As the industry’s premier global innovation partner, Keysight’s software-centric solutions serve engineers across the design and development environment, enabling them to deliver tomorrow’s breakthroughs at speed and with reduced risk. Keysight leverages its strength as the world’s leading test and measurement provider and today enables innovators to push the boundaries of engineering by quickly solving design, emulation, and test challenges to help create the best product experiences. Whether you're looking to improve your design and development process, optimize and secure your network, or harness AI and digital twins to get a head start on technologies like 6G, AV and EV, IoT, or quantum computing — Keysight accelerates innovation across the workflow with intelligent insights built on the most accurate measurements. Our fusion of technology knowledge, measurement science expertise, and tailored solutions helps you forge ahead with confidence in our connected and dynamic world. Keysight Technologies (NYSE: KEYS) is an S&P 500 technology company, headquartered in Santa Rosa, California, with offices and manufacturing worldwide. Keysight owns 2,000+ patents and our ~15,000 employees work with nearly 32,000 customers worldwide to start technology revolutions. Keysight customers span the communications, industrial automation, aerospace and defense, automotive, energy, semiconductor, and general electronics markets.Join us! To accelerate innovation to connect and secure the world, innovators start here, with Keysight.

Founded in 1939
Santa Rosa, California, USA
13K employees (442 in marketing)
78% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
955.1K
Monthly Google Ads Budget
$30.7K
Traffic Source Mix
Search
52.3%
Direct
38.8%
Referral
5.7%
Social
2.1%
Paid
1.1%

Headcount Trend

Current headcount: ~13.2K

Marketing Team

Marketing Team Size
366 (3% of company)
Median Career Experience
12 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.4B
Last Raise
$750M
Post IPO Debt, 11 months ago

Funding History

  • Apr 2025
    Post IPO Debt • $750M
  • Oct 2024
    Post IPO Debt • $600M
  • Sep 2023
    Grant

Recent News